Castaneda
Brenda
.JPG)
Brand Architect
BASED IN california
FOUNDER OF LUNARY STUDIO.
At Darc Sport, I lead women’s performancewear design from strategy to execution, overseeing seasonal drops of 100+ SKUs. I translate conceptual themes into wearable silhouettes, build comprehensive tech packs, and work cross-functionally to ensure production readiness. Each collection balances athletic utility with elevated streetwear aesthetics, tailored for our growing women’s community.
As part of the in-house product team at The Hundreds, I developed graphic applications and all-over patterns for core seasonal collections. My role spanned from concept sketches to factory-ready tech packs, contributing to the brand’s legacy of LA-rooted streetwear. I also streamlined sample development by building precise specs and coordinating with vendors.
Lunary Studio is my creative vessel for helping future-conscious brands launch, evolve, and expand. I lead all aspects of creative—from naming and logo systems to product development, packaging, and storytelling. Whether it’s a mystical fintech app or a politically satirical fashion zine, I build constellations out of brand chaos—bringing emotional, visual, and strategic clarity to every
Leads design and development for the Women’s category, translating market insights and performance needs into elevated activewear. Oversees seasonal line plans, cross-functional collabs, and 100+ SKU drops with a focus on storytelling, fit, and function.
Directed pre-production for premium denim collections. Led fit sessions, optimized construction accuracy, and partnered with mills/factories to resolve production issues. Reduced inconsistencies by 10% through detailed spec and fit documentation.
Founded and operate a socially conscious design agency serving fashion, lifestyle, and wellness brands. Oversee branding, apparel design, creative direction, and client strategy. Provide start-to-finish development from naming and identity to product and packaging.
Cut&Sew. Managed seasonal CADs, graphics, and tech packs for core product categories. Supported vendor communication and sampling, Contributed to brand-aligned seasonal pattern development and pre-production efficiency.
Created detailed sketches, colorways, and patterns for women’s and basics collections. Managed sample rooms, supported senior designers, and conducted trend research. Developed foundational skills in commercial product development and vendor collaboration..
